Platinum Custom Rugs classic carpets: 100% Italian design that speaks every language of luxury
Classic rugs are a must in high-end interiors, where every detail connects with the space and those who live in it. Here, the carpet is no longer just an accessory: it becomes identity and, within the Platinum Custom Rugs collections, a true expression of Made in Italy. Those who know us are aware: our creations are conceived and designed in Italy, project after project, for clients who seek exclusivity, the highest quality materials, and extraordinary sartorial craftsmanship. Each piece is unique, tailor-made, for private residences, historic villas, palaces, boutique contract projects, and luxury retail spaces that want to speak the universal language of luxury.
The exclusive value of Italian design rugs
When we say our creations are “100% Italian design rugs,” we mean a culture of design, creative sensitivity, respect for tradition, and the ability to innovate. The Italian design of our rugs is recognizable for its balance between form and ornament, for its refined way of reinterpreting the classic without trivializing it. In the Platinum Custom Rugs collections, this approach becomes reality: patterns, proportions, and color choices are born in Italy, in the hands of designers who understand the dialogue between architecture and furnishing, and who know how a carpet can transform a room.
The result is a product that preserves the refinement of classic models — floral motifs, ornamental hourglasses, frames, and cartouches — while reimagining them with a contemporary sensibility, suitable for both a historic hall and a luxury hotel lounge. Italian design, here, is a guarantee of aesthetic consistency, attention to context, and an exceptional capacity for customization.
If you are looking for handmade rugs, here every project is unique
Platinum’s proposal for the classic line is not a “ready-made” collection. It is a service of handmade rugs with sartorial quality: sizes, shapes, borders, pattern scale, and palettes are tailored to the needs of your project. Do you want to adapt a central carpet to the proportions of a ballroom? Or to those of a grand hall? Or request a completely new version of a motif for a boutique store? Everything is possible.
Customization also extends to materials and finishes: depending on the intended use — residential or contract, movable or subject to heavy foot traffic — fibers and knotting or tufting densities are selected to ensure durability while maintaining timeless elegance. This approach allows interior designers, architects, and homeowners to have a design object capable of blending seamlessly with the most diverse architectural languages, from historic palaces with frescoes and boiserie to contemporary homes where the carpet becomes the element that adds warmth to the whole.
Where our classic rugs find their place
Where our classic rugs find their place
The Platinum Custom Rugs from the classic line are designed for spaces that demand personality and value:
- Private homes and villas: for the living room, study, or bedroom floor that requires an aesthetic signature consistent with bespoke furnishings and fine finishes.
- Historic palaces and period residences: solutions conceived to respect historic perspectives, original colors, and the proportions typical of prestigious interiors.
- Contract projects of any scale: boutique hotels, charming suites, hospitality residences where each rug becomes a distinctive element.
- Luxury retail: flagship stores and exhibition areas for luxury brands that seek a consistent, refined, and tailor-made setting.
In all these contexts, the rug is not a simple decoration: it is a design tool that helps define the rhythm of the space, the sense of welcome, and the narrative of the brand or the home.
The nobility of materials: fibers that last and tell a story in our luxury rugs
The quality of materials in luxury rugs is, for us, a non-negotiable chapter. In the classic Platinum Custom Rugs we favor natural fibers and carefully selected blends for their aesthetic performance, comfort, and durability: wool, silk, and linen, among others, recreate natural effects and deliver unique, exclusive sensations.
Beyond the choice of yarn, the final result depends on artisanal techniques such as hand-knotting or tufting, as well as finishing treatments. The surfaces of the rugs are refined to achieve the right softness, resistance to crushing, and the depth of color that enhances the pattern. Platinum rugs are designed to preserve their beauty, value, and strength over time.
A rug that speaks every language of luxury
Luxury comes in many forms and languages: rarity, technical perfection, respect for tradition, the ability to amaze. Classic Platinum Rugs embody all of this and speak to designers who value time, to hoteliers who invest in experience and refuse to settle for cheap products, to brands that demand an elegant setting for their creations.
The “multilingual” character of the rug is not only aesthetic: it is the ability to translate history, modernity, and functionality into a single piece that communicates coherence and care.
Visit the Eco Sistema showroom for classic rugs in Milan
For those who wish to experience quality firsthand and explore design possibilities, the Eco Sistema showroom in Milan hosts the Platinum Custom Rugs collection, becoming a true point of reference for architects, designers, and clients. Located just steps from the Duomo, the space offers a direct encounter with materials, samples, and bespoke solutions. Its location in the heart of the city makes the showroom not only an exhibition space, but also a place for creative dialogue and technical consulting for high-value projects.
Classic rugs and service in step with your times: choose Platinum Custom Rugs
The Platinum Custom Rugs classic collection is not made of standard objects, but of projects conceived, designed, and crafted to tell stories of high-end living. A 100% Italian design identity guides every choice, ensuring that each rug is consistent with its context and with the expectations of those who commission it. Whether it is a private home, a historic villa, a boutique contract project, or luxury retail, the rug becomes an element that unites tradition, tailoring, and modernity.
If you want to discover how a custom-made rug can become the heart of your project, or if you wish to schedule an appointment at our Milan showroom to explore materials and bespoke solutions, contact us: we turn ideas into rugs that speak every language of luxury.