Often the need of the furniture industry is to offer its customer a complete furniture proposal, and this involves having to deal with a very peculiar element, such as the rug, which requires targeted know-how, with an artistic component and a technique, hardly the prerogative of the decorators.
To be able to entirely entrust the design, development, and production to a specialized partner is the solution that allows the furniture makers to present to their customers’ complete collections and catalogs, without having to face all the problems related to the production of textiles.
The exclusive concept of the rugs is developed by the collaboration between the furniture maker and our Style Centre, the shades of the yarns are chosen exclusively, and all the details of the finishes remain the brand of the customer.
Our Style Center provides creative proposals inspired by the lines of the furniture of the customer brand, a detail or a frieze can be transformed into the lines of the design of the rug, and the shapes of a boiserie are transferred to weft and warp. Even the color palette is identified by the customer, to stay in tune with the furniture that will be matched to the rug.
At this time of year, we are in the middle of the creative season; the concepts to be brought to the Salone del Mobile 2023 are already taking shape, where furniture and rugs will mark the pace of trends. Our Style Center is lent to the most exclusive brands of the furniture industry, and will soon produce the first proposals for the new collections.
From the creative idea to the design, translating a concept into the language of weaving. This is how we create luxury rugs that are perfectly in tune with a general interior design idea.