Digitally printed carpets: with EVOÒ, luxury evolves
The idea of using digitally printed rugs in luxury interiors might seem like a bold contrast, but in reality they are now one of the most interesting ways to incorporate rugs into contemporary interior design projects.
In the minds of architects and interior design professionals, high-definition printing technology broadens creative possibilities, allowing them to work with colours, shades, geometries and patterns with a freedom that is difficult to achieve through traditional manufacturing methods.
This has given rise to EVOÒ, a contemporary collection which, through a new design tool, offers interior designers greater freedom. The result is a carpet that is not simply chosen to complement a space, but can be conceived as an integral part of the space itself.
Luxury carpets are not necessarily expensive
In the high-end furniture sector, the concept of luxury is increasingly coming to be associated with the quality of the design.
Exclusivity does not necessarily stem from the use of the most expensive materials or the complexity of the craftsmanship. It can lie in the ability to achieve a precise solution that is consistent with the architecture and truly bespoke.
For a professional, this aspect is particularly important.
Every project has different requirements: non-standard dimensions, specific colour palettes, unusual shapes, and precise relationships between furnishings and surfaces.
The ability to develop bespoke printed carpets allows us to move beyond the logic of standard products and to treat the textile surface as an integral part of the composition.
Luxury is not synonymous with a high price, but with design quality.
This is one of the principles that define EVOÒ: offering a product capable of combining aesthetic research, customisation and quality, whilst maintaining a balanced relationship between the design outcome and the investment.
Towards a new freedom in design
High-definition digital printing opens up particularly interesting possibilities for those working in the world of interior design.
The surface of the carpet can become a graphic canvas on which to interpret patterns, shades, geometric shapes, abstract elements and colour schemes with a high level of detail.
For an architect or interior designer, this means being able to approach the carpet with the same attention to detail as is given to other materials in the project: flooring, wall coverings, textiles, finishes and surfaces.
A carpet can echo a shade found in the architecture, create a colour contrast or introduce a more subtle variation within the colour palette. It can take centre stage or play a more understated role, working with nuances and textures.
This versatility makes digitally printed rugs particularly appealing in contemporary projects, where the quest for balance often hinges on a precise combination of material, colour and proportion.
EVOÒ was created to be tailor-made
One of the key aspects of the EVOÒ collection is the relationship between customisation and space.
Each rug is made to measure, allowing the dimensions and layout of the surface to be tailored to the room.
This approach is particularly significant in the world of design, as it allows the rug to be taken into account right from the earliest stages of the concept:
- In a living room, for example, the dimensions can be designed to establish a precise relationship between the sofa, armchairs and coffee table.
- In a dining room, the rug can be sized to accommodate the table and chairs whilst maintaining harmonious proportions.
- In a suite or sleeping area, on the other hand, the rug can serve as a tool to visually define the bed area and create a sense of continuity.
Bespoke digital carpets therefore allow us to work not only on the dimensions, but also on the perception of space.
The textile surface as an architectural element
Increasingly, in high-end interior design projects, the carpet is conceived as a genuine architectural surface.
Its role may be to define an area, guide the eye, create a rhythm or establish a connection between seemingly independent elements.
In this context, EVOÓ’s digitally printed carpets offer a particularly interesting possibility: using the design as a tool to influence the perception of the environment.
A geometric composition can complement the lines of the architecture. A more fluid design can introduce softness into a space dominated by strict geometric forms. A neutral colour palette, on the other hand, can work almost imperceptibly, creating depth without introducing a dominant colour.
Sophisticated colour palettes for high-end interiors
The EVOÒ collection has been designed with a colour scheme focused on sophisticated shades that blend seamlessly into contemporary designs.
Neutrals, beiges, sand tones, greys and natural shades allow for the creation of elegant combinations, particularly suited to high-end residential settings.
For the designer, a sophisticated colour palette provides an extremely versatile foundation: the carpet can complement a marble floor, natural wood finishes, satin-finished metals or glossy surfaces, creating carefully balanced contrasts.
Digital printing also allows for the creation of colour transitions and subtle shades, avoiding the flat effect of a uniform surface. It is precisely in the subtlest variations that the character of a design is often found.
The relationship with materials and finishes
A luxury carpet must complement the materials around it.
In a space characterised by marble, for example, a design in soft tones can introduce a warmer, more tactile element.
When paired with natural wood, on the other hand, the textile surface can create a sense of material continuity, playing on complementary shades.
With metals, glass and glossy surfaces, the carpet can take on yet another role: its soft presence becomes a balancing element against the visual rigidity of the materials.
For this reason, when designing an interior, the choice of carpet should be considered alongside the other finishes and not as a final step.
EVOÒ lends itself particularly well to this approach because it allows you to work on the design and colour scheme in relation to the overall concept.
Not cheap carpets, but luxury carpets at the best price. Because the value lies in the design
In the luxury sector, discussing price requires a different perspective.
An investment is not assessed solely on the basis of the product’s cost, but in relation to the value that product generates within the project.
For a showroom, this means being able to offer a distinctive and contemporary solution.
For an interior designer, it means having greater freedom in defining the space.
For an architect, it means being able to specify a textile surface that is consistent with their concept.
EVOÒ was created precisely within this balance.
Our collection allows you to create an exclusive carpet offering an excellent balance between design, customisation and investment, making a level of design freedom accessible that, in other categories of bespoke carpets, can require significantly higher investment.
Una soluzione versatile anche per showroom e contract
The flexibility of the collection also makes EVOÒ an attractive option for showrooms, hospitality venues and contract projects.
In a showroom, the carpet can help shape the exhibition layout, creating visual islands and highlighting specific furniture arrangements.
In a boutique hotel, it can become part of the identity of a suite or a lounge.
In a residential project, on the other hand, it can take on a more personal role, becoming the surface that ties together furnishings, colours and materials.
The option of bespoke manufacturing allows the product to be adapted to the characteristics of the space, ensuring that the design does not have to be altered to accommodate a standard-sized carpet.
It is the carpet that adapts to the design. Not the other way round.
It is therefore not a question of offering a budget alternative to luxury carpets. It is about interpreting luxury through a different concept of value.
EVOÒ is particularly suitable when a project requires a contemporary carpet to combine visual impact, creative freedom and customisation.
It is a solution worth considering when:
- the project requires bespoke dimensions;
- you wish to incorporate a specific design into the space;
- the colour scheme needs to be coordinated with existing materials and finishes;
- the carpet must become an integral part of the concept;
- you are seeking a contemporary and sophisticated aesthetic;
- it is important to maintain a balanced relationship between quality and investment.
In all these cases, digital printing becomes a tool at the service of design.
Designing the rug, not simply choosing it
The difference between a purchased rug and a designed rug often lies in the relationship it manages to create with the space.
A standard product must find its place within the space.
A bespoke rug, on the other hand, can be born from the space itself.
This is the perspective through which Platinum Custom Rugs interprets EVOÒ quality rugs.
Discover EVOÒ with Platinum Custom Rugs
XFor those working in the world of interior design, choosing a rug often means finalising one of the last details capable of completely transforming the feel of a space.
With EVOÒ, at Platinum Custom Rugs we offer a collection of digitally printed rugs designed to turn that detail into a genuine design opportunity.
Whether you’re an architect, an interior designer, a showroom or a furnishing professional, discover the EVOÒ collection and consult with the Platinum Custom Rugs team to develop the solution best suited to your project.
Because, in contemporary luxury, true value isn’t simply about choosing something exclusive. It’s about being able to design something that truly belongs to the space.