A new concept of Luxury
Luxury and interior design, a strong, intuitive link. With our rugs we have redesigned the concept of luxury, looking for broad meanings, which correspond to today’s feeling. In our opinion, the excellent quality of the service is no longer enough (from dialogue with the client, to planning, to delivery in compliance with the times), a selection of first-class materials, or the guarantee of excellent work creative and master craftsmen from all over the world.
Luxury means exclusivity, uniqueness. The apex is touched when a design object is able to communicate the essence of an individual, a family or a brand. Expressing one’s personal character is the highest desire of today’s man, who wants to emerge from the crowd and affirm himself through symbols and objects.
The spaces we inhabit speak of us, create an unmistakable allure that makes us recognisable.
Among the furnishing elements, the rug is the one that requires the greatest share of creativity, playing on dimensions, colors, patterns, materials and stylistic choices.
A rug of Platinum Custom Rugs interprets the luxury version as an expression of the self, the highest form of exclusivity.
Philosophy
From the creative idea to the design, translating a concept into the language of weaving. This is how we create luxury rugs that are perfectly in tune with a general interior design idea.
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