Work in progress – Salone del Mobile Milan
Elegance is the key word that inspires all Platinum Custom Rugs communication, and the new stand designed for the Salone del Mobile 2022 can only follow this guideline.
The collections – those conceived starting from 2020 but never exhibited at the international event, and the new proposals of 2022 – are presented in an environment with light and warm tones.
A maxi led-wall at the bottom of the stand attracts the eye of the passer-by, and his curiosity is piqued by a minimal visual.
White threads descend from above, a detail reminiscent of the art of weaving, together with large plants that surround and create an immaterial separation of the stand.
On the one hand, a “material library”, with the exhibition of the yarn and construction samples that can be used in the creation of luxury rugs and the rug samples of the Platinum Custom Rugs collections, is a sort of library that showcases, and allows you to touch with your hands, the individual components from which the collections are born.
On the opposite wall, rugs representing the various styles and the Platinum Custom Rugs design, in size 200 x 280 cm, to give visitors a real material experience of the collections presented.
Platinum Custom Rugs Pad. 12 – Stand E18
In the center of the stand, the workstations take on the shapes and colors of the new Imago “Formenuances” line.
From here you can appreciate different mood boards, the working tool of designers, and the starting point for what is the fundamental value of each realization signed Platinum Custom Rugs: the development of custom projects, and the production of luxury rugs that are unique pieces, with a strong personality, unmistakable and closely linked to the global vision of the interior design of residential space.
Dallo spunto creativo alla progettazione, traducendo un concept nel linguaggio della tessitura. È così che creiamo tappeti di lusso perfettamente in sintonia con un’idea generale di interior design.