The rug “dresses” the furniture which, once inserted in a total look proposal, stand out in all their aesthetic value. Imagining the final effect of inserting a piece of furniture in your living room is really difficult for those who are not involved in design, as it is natural for the customer to furnish the house. On the other hand, however, science speaks to us of “7 seconds”, or the time it takes to fall in love, or to make a decision (which are the same thing, in hindsight). 7 seconds is equivalent to a glance.
The image proposed in a shop or in a show room, a design rug combined with a sofa, is not analyzed in detail, but captured as a whole. It will have been built in such a way as to create a harmonious composition, capable of giving a very defined character to the furnishing proposal; for this the combination will be “winning” in the perception of the customer, conquering him definitively.
It will be the shop’s shrewdness to find the right solution for each specific customer, interpreting their taste. In the role of interior designer, the sales clerk will have to guide the customer’s choices, who rely on him to find the perfect match between furniture and textiles.
The ideal is a modern, design rug, which can complement well-made furniture and leading brands on the market, but must also be offered at the right price – which cannot exceed that of furniture, the prince of furnishings. At the same time, it will have to be personalized, or customizable, because it will be the carpet that will give that extra touch on which the character of the interior design will depend (the same sofa, if combined with two different rugs, can create a completely different mood). It seems an impossible request to satisfy, but instead there is the solution.
The solution is there, and comes from those who have been involved in the production of modern rugs for over forty years: Atelier is the collection of rugs that are made ad hoc , from time to time, choosing from a predefined and very articulated catalog; a guide that leaves ample room for interpretation to the customer or to those who are supporting him in his style choices. In this way you will have all the advantages of a design already conceived, and therefore immediately visible, with all the freedom to create a mix of design, yarns and colors that will make each piece unique. With this freedom of maneuver, it is possible to create a luxury rug, capturing the nuance or a detail of the sofa or another piece of furniture. The combinations that arise in this way will always be perfectly in line with the customer’s requests. A service of which the customer will recognize the value, even at the first glance.
Dallo spunto creativo alla progettazione, traducendo un concept nel linguaggio della tessitura. È così che creiamo tappeti di lusso perfettamente in sintonia con un’idea generale di interior design.