Supersalone – Salone del mobile

In September it will be a Supersalone

It was the first – and largest – event to be canceled due to the pandemic.
An epochal decision, taken extremely quickly and underway, on a date very close to the inauguration.
Perhaps this is also why it was a fact that was particularly impactful both economically and emotionally.
A really tough decision to make, but just as necessary.
Now Salone del Mobile returns in the form of Supersalone, in an unusual period of the year: it will be held from 5 to 10 September 2021, inheriting from the period of forced closures the hybrid formula of the event in the presence and online event.
Platinum Custom Rugs adheres to this innovative digital project; it will therefore be present on the virtual platform of the Fair.

There is a desire to design, in the direction of a decisive “green” commitment, to create a new, heartfelt alliance between man and the environment.
The announced numbers of Supersalone are: 423 brands and 50 independent designers, distributed in four pavilions of the exhibition center, 170 projects from 48 international design schools, 20 of the most influential personalities of the current creative landscape, 110 seats awarded by the Compasso d’Oro, 6 great chefs, 5 cinematographic works, 200 Forestami trees, setting up a real wood between the East Gate entrance, exhibition areas and living areas dedicated to relaxation, which after the event will move to the areas of the Metropolitan City of Milan.

05/10 september 2021 Milan

The curator is Stefano Boeri, assisted by an international team of co-designers: Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari, and Elisa Pasqual of Studio Folder together with Giorgio Donà, co-founder and director of Stefano Boeri Interiors.
The desire for recovery is tangible; companies have continued to create even in the last 18 months and now there is a great curiosity to discover the fruits of this creativity.
The Milan event will give an overview of the sector, identifying trends and future prospects.
Of course, the issue of security, for everyone, remains central, and that’s why the organization is working on several levels to ensure a protected environment, as it happens all over the world, with the measures we are used to, from the green pass to the distance and mask.

We are present on the digital platform of the Salone del mobile

The Supersalone is already considered a symbol of the new Renaissance that we are living, in response to a desire for change that is felt to meander in every aspect of people’s lives.
Design, which has always been an interpreter of the times and a response to the transformations of contemporary social structure, can only be the meeting point of these pressures.
The importance of the event, recognized as the engine of the Italian economy, is underlined by the announcement of the presence of the President of the Republic Sergio Mattarella at the inauguration.
It will be an unmissable show, and for this reason, a digital platform has been created to widen the possibilities of meeting the players in the sector, in virtual version, and of participating in the many events that will be offered in live streaming. The protagonists of the art and architecture scene, but also the young makers, established brands, and international schools will be together, in presence and online, in this immense laboratory of experimentation and contamination that, always, is the Salone.