In the world of custom carpets, how to do among the many possible alternatives, and give satisfactory answers to customers?
We thought to create an agile and complete sales tool that serves as a support to retailers, so that they can better orient the prospects of their customers, exploiting the full potential of our offer, and in particular its various customization possibilities.
At the Salone del Mobile 2022 we presented the new Platinum Custom Rugs samples, kit boxes, which give a complete overview of the creative possibilities with which you can make the different types of carpet.
The starting point, to define a rug, are the catalogues of the Platinum Custom Rugs collections and a sampling that illustrates the result of the different construction techniques (Jacquard loom, hand-knotted, hand-tufted).
For those who choose the Atelier collection, a dedicated box is available, which includes two samples (the size of 18×18 cm), one in solid color and one in fantasy.
Two yarn folders complete the kit, with a selection of colors, divided between warm and cold tones, among the most requested and trendy.
This allows, already from the first approach, to start designing a custom rug, playing on the design variants (starting from the catalogs) and on the color palette, composing the combinations that best fit the overall interior design project.
The Platinum box, alongside the catalogs of the “I Classici“, “Imago” and “Imago-Formenuances” collections, includes two plain color samples (9×9 cm) of hand tufted carpet, one in wool and one in viscose, and others two of hand-knotted carpet, one in tencel and one in bamboo silk. As for the color palette, the box supports 72 pompoms, including those in wool and those in viscose, a good overview which, however, represents only a small part of the chromatic possibilities available. By providing precise indications, with reference to RAL or Pantone, it will always be possible to identify the specific color required by a project.
Together with our consultants, the retailer or the designer will be able to retrace the different phases of construction of the carpet, selecting step by step the preferred variant by type of construction, design scheme (to be chosen from those proposed or to be 100% customized), type of yarn and, finally, a mix of colors. The result will always be a unique rug, designed and created for the specific need of their customer. The furnishing accessory that will be designed in this way will be absolutely performing – adhering to the context and the use that will be made of it – aesthetically of great value, perfectly in tune with all the other elements of the furniture, with the added value of customization, in the certainty that an identical object will never exist.
Dallo spunto creativo alla progettazione, traducendo un concept nel linguaggio della tessitura. È così che creiamo tappeti di lusso perfettamente in sintonia con un’idea generale di interior design.