Platinum Custom Rugs back to Salone del Mobile
Present at the Salone del mobile 2022 edition
Platinum Custom Rugs back to Salone del Mobile
Platinum Custom Rugs will be among the exhibitors at the next Salone Internazionale del Mobile in Milan, which will be held next June (7-12).
The Salone returns to its original form, with the large exhibition in the pavilions of the Rho exhibition center, and Platinum Custom Rugs confirms its presence.
An indispensable showcase, the Salone is the appointment for professionals and operators in the sector, an international crossroads that in times of great revolutions, such as those of recent years, does not lose its edge but, on the contrary, discovers new skills to renew itself. In the changing scenario of the markets, shaken by the pandemic and now by the conflicts that are splitting the world, new relationships are discovered that become the current focus of the business.
For Platinum Custom Rugs, the Italian market, which has become particularly interesting and lively, takes up again its central role, also for a product, such as the luxury rug, which for many years had been thought as attractive in a particular way by foreign customers.
In recent times, however, the national patronage has been strengthened, and the Platinum Custom Rugs creations, made on original projects of designers, as unique pieces, are mainly requested by Italian customers and designers.
This rediscovery of the national reality as excellence to be enhanced can only please the company, which in Milan, after the forced break that has affected all events, returns with a particularly rich proposal.
Confirmations and news
In fact, three collections will be presented that have seen the light in the past seasons but that have never been the protagonists of fairs in presence.
The company never stopped, and produced the Imago catalog in spring-summer 2020 (the proposal of the restart), I Classici in winter 2020, and the Atelier Collection in spring 2021.
All new products resulting from the creativity of Platinum Custom Rugs that we have seen on social media, in the ADV in the sector magazines and in the virtual version of the Salone del Mobile, but not yet in a stand at the fair.
Alongside these, Platinum Custom Rugs will present the new 2022 collection, “IMAGO formenuances“, imagined precisely for a demanding, mature market, with a rooted tradition and a very rich cultural substrate, like the one that characterizes our Country.
New collection 2022
Philosophy
From the creative idea to the design, translating a concept into the language of weaving. This is how we create luxury rugs that are perfectly in tune with a general interior design idea.
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