Another upcoming novelty from our design studio. INEDITA is the new timeless luxury designer rug collection soon to be released, signed by Platinum Custom Rugs. And its catalog is definitely an ode to classic beauty.
We have created the perfect showcase for a visual narration that could anticipate the release of INEDITA, and we have done it with a touch of elegance and refinement to be eagerly browsed. Minimalism is the design concept that permeates every page, enhancing the ancient splendors of past eras and retracing the famous architectural styles that have made history. Each mood board, each inspiration in the catalog is a testimony of the craftsmanship and timeless beauty that this collection inspires. The individual series of luxury design carpets live with their own identity, each having a name that evokes well-defined images, while the words accompany the story and illuminate the thought behind each selection.
At Platinum Custom Rugs, we rethink the catalog as a tool, assigning it a central role in the rug production process. We design it as a preview of beauty, as evidence of a design that wants to be anticipated and continue to inspire contemporaneity once revealed. It is not just paper and images, but it possesses such personality as to attract and captivate even the most sensitive eye.
Craftsmanship in rugs and in their communication are tightly connected for us. Everything speaks and allows one to imagine the creation and style behind each rug, even before the experience can be lived in person. It’s our creative vision that we proudly defend in the world of luxury design rugs.
From the creative idea to the design, translating a concept into the language of weaving. This is how we create luxury rugs that are perfectly in tune with a general interior design idea.