We are surrounded by beauty: Italy is our source of inspiration, with its incomparable art, varied and amazing scenery, millennial and colourful traditions. Italian designers, the true successors of our culture’s style, create unique rugs, that express a world-renowned hand-made excellence. This is why every PCR creation of custom rugs can be truly considered part of the unmistakable “Italian Beauty” concept.
Our job, creation of custom rugs, starts from the continual research of the most precious yarns and most qualified artisans. Materials are the representation of nature and traditions which taught men for centuries about how to use wisely animal and vegetal fibres. Interior design is enriched by the warmth, brightness, resistance lightness and smoothness of raw materials, to achieve the best home comfort and aesthetic result for these elements which represent luxury, as intrinsic value of every furnishing accessory.
Interior design takes inspiration from infinite aspects for its ideas. Then starts the designing of a customised rug, which is always a unique piece. An expertise which embraces creativity and technique, understanding the designer’s language, together with production needs: only in this way the original inspiration becomes concrete. We don’t limit our imagination. The perfect rug is the one that hasn’t been created yet.
A luxury object can only be created with excellent choices and impeccable procedures. With a 40-year experience in creating carpets, we can assure a complete operative support, managing production from design to creation, up to the delivery to the final customer. We follow all phases of production, with scheduling, logistic and quality checking. We choose our artisans from those regions where the best textile tradition is strong, to guarantee a perfect implementation of hand-knotted rugs, dyes and luxury yarns. Antique tradition marries modern production management, based on quality time optimisation and delivery preciseness, flagship of our service.